See the full picture of how people perceive and write about your organization.
Prevalence, not frequency.
Shift your focus from analyzing word frequency to understanding which words are more prevalent in each dataset than you'd expect in your language as a whole.
Go beyond exact matches.
Search for exact terms and find related matches to get a full picture of how offerings are perceived.
Break it down.
Visualize and examine different cross-sections of your data based on the metadata fields it contains.