Case study

How shoppers select retailers

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In this report, learn how one leading retailer partnered with Luminoso to analyze over 13,500 consumer social media posts, uncovering real-time insight about how people celebrate, experience, and shop during the holiday season. With text analytics, the retailer:

  • Uncovered key topics of customer conversation

  • Identified popular products to promote to drive additional foot traffic and revenue

  • Better understood general holiday discussion topics to inform timely, relevant messaging