At Luminoso, we sometimes combine our serious analytics with something a bit more fanciful. We were pitching to a company that deals with internal corporate documents -- there are lots of fun things we can do with text analytics and a lot of internal documents -- but where on earth are we going to get our hands on secret, internal corporate documents of any kind? Nobody's handing them out on the street. Rather than the oft-proposed method called "theft," we did what most emai